Boosting harmony
on our streets.

The Story So Far

Safety on our streets has been a growing concern for Canadians in the past few years. That is why RSA Insurance is committed to exploring a new way to promote harmony on our streets with this exciting initiative, TruceTO.

Want to get involved in making our streets safer? Find out how you can take a pledge to better share our streets.

Illustration of a boy on a bicycle, a girl walking a dog and a woman in her car. All of them are smiling.


In December 2017, RSA Canada conducted a survey of 1,500 Canadians who walk, cycle or drive as their primary mode of transportation. We asked them about their habits and behaviours on the street, how safe they felt, and their expectations of their fellow street users.

Illustration showing three speech bubbles: one with a boy showing the thumbs-up sign, another with a check mark and the last with illustrated lines of text

Latest News

Back to basics: Street safety education crucial to keeping Canadians safe this fall

RSA Canada’s TruceTO initiative aims to educate road users to create safer streets for everyone

TORONTO, AUGUST 27, 2018 - With back-to-school...

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Back to School Basics: Road Safety Education
Canadian Kindness Ends At Street Level In Toronto

RSA Canada’s TruceTO initiative aims to help nurture harmony among Toronto’s pedestrians, cyclists, motorists and drivers

TORONTO, JUNE 1, 2018 /CNW/ -...

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TruceTO logo
The Truce T.O. campaign logo.

TruceTO is about one simple notion: Every one of us uses the street. We just need to get better at sharing.