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The Story So Far

Safety on our streets has been a growing concern for Canadians in the past few years. That is why RSA Insurance is committed to exploring a new way to promote harmony on our streets with this exciting initiative, TruceTO.

Want to get involved in making our streets safer? Find out how you can take a pledge to better share our streets.

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The TruceTO Evolution

We have joined forces with RSA Canada’s insurance broker partner, Gallagher in Canada, to continue the journey towards safer streets for everyone in Toronto, Ontario. This exclusive partnership is based on our shared commitment to safeguarding customers from the road safety crisis on our streets. 


Here’s what people are saying

"Road safety is the number one public and economic concern of our time. As a former law enforcement officer with the Toronto Police Service, tasked with protecting our street’s most vulnerable - I have seen the deadly toll that road violence plays first-hand. I have seen direct collisions, and unfortunately, the carnage that leads to loss of life or limb. I have made it a career to combat road violence by advocating for ways to lessen the tensions with each other while we wait on infrastructure. That is why, I am so excited to have been part of TruceTO - a project aimed at reducing tensions, promoting civility, kindness and patience on our roads. This initiative is an amazing step forward in recognizing personal responsibility in shared public spaces, while we wait for hard physical measures to eliminate conflict by design."

- Kyle Ashley, Street Safety Advocate


"Improving our road safety in Toronto is urgent and important for the health, safety and well-being of all our residents and communities. We are seeing a devastating rise in road violence across the City. I have been proud to champion the fast-tracking Vision Zero, the City's plan to prevent pedestrian deaths and improve road safety. We need decisive, meaningful and immediate action to protect vulnerable road users, such as pedestrians, cyclists and children, along with the creation of more inclusive and accessible sidewalks and roadways for all road users. Thank you to TruceTO for all your advocacy work in promoting safe streets and healthy communities."

- Kristyn Wong-Tam, Ward 27 Councillor

Kristyn Wong-Tam

Get in Touch

For more information about the TruceTO campaign, contact [email protected].

Check out our current press release about the TruceTO campaign on our news page.

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