Boosting harmony
on our streets.

A Letter to Torontonians

2018 is on pace to become one of the deadliest years ever on Toronto streets. While our city is widely recognized as one of the most liveable cities in the world, the number of serious injuries and fatalities on our streets tells another story altogether.

In this letter to Torontonians, Donna Ince, Senior Vice President, Personal Insurance, RSA Canada reflects on the past year on our city’s streets and sheds light on how much still needs to be done to make our streets safer for all. An important read as we look ahead to 2019. 


The Story So Far

Safety on our streets has been a growing concern for Canadians in the past few years. That is why RSA Insurance is committed to exploring a new way to promote harmony on our streets with this exciting initiative, TruceTO.

Want to get involved in making our streets safer? Find out how you can take a pledge to better share our streets.

Illustration of a boy on a bicycle, a girl walking a dog and a woman in her car. All of them are smiling.


In December 2017, RSA Canada conducted a survey of 1,500 Canadians who walk, cycle or drive as their primary mode of transportation. We asked them about their habits and behaviours on the street, how safe they felt, and their expectations of their fellow street users.

Illustration showing three speech bubbles: one with a boy showing the thumbs-up sign, another with a check mark and the last with illustrated lines of text

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'We need to cool the tensions on city streets,' writes Donna Ince

December 11, 2018

In this letter to Torontonians, Donna Ince, Senior Vice President,...

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The Truce T.O. campaign logo.

TruceTO is about one simple notion: Every one of us uses the street. We just need to get better at sharing.